Using Stories in Grants to Demonstrate Needs

One of the most compelling ways to share your organization’s success or need for funding is to put a face to your program. Collecting stories, quotes and photos throughout the year will make the proposal process much easier. When your grant writer has creative tools at their disposal, the more powerful your proposal can become.

• Do you currently collect photos of program participants (with consent)?

• Do you have system for tracking feedback or comments (an important part of the evaluation process)?

• Do you save press-clippings that are relevant to your program needs or success?

• Do you get updates from program managers on a regular basis?

Incorporating a participant experience throughout your proposal can draw the readers into your story and help them relate to your needs. Effective storytelling is one important layer in establishing relevance to what you do. Consider a few techniques to make this work:

• Use a main character who can be present during the entire proposal. An example being a small child who enters a hospital via an emergency department for care, but cannot pay for services. Throughout the proposal, you will highlight the needs of this child/family and how they relate to the program(s) you are trying to fund. Their journey will be representative of your larger population. Personalizing their journey adds a dynamic outside of statistics and raw data.

• Incorporate quotes, testimonials, and anecdotes from program participants and managers. What does the doctor in the emergency department have to say about the importance of helping a child who cannot pay for services? What does the child’s family have to say? What does this mean for them?

Proactively think about finding opportunities to bring a human element to your proposal. It makes it easier to read and much more enjoyable to write. Remember, the majority of grant reviewers aren’t an expert on your program and you need to relate in terms they can understand. People relate to people.

One final point: don’t make up stories and/or quotes in order to sell your program. Not only is this just plain wrong, it’s unethical. Don’t do it. Work with program managers, program participants, and your communications department to gather materials throughout the year that will help you. I guarantee it will make your proposal stronger and more meaningful.

What’s a great way to get started? Dust off a declined proposal that you want to make better and incorporate a bit of storytelling. Then share the proposal internally (staff, volunteers, board members) and see what kind of response you get. You’ll see what I mean…