Proposal Rejection: "We Wish You Luck...

A letter from a funder with the words: "We regret to inform you..." OR "We had many worthy requests, but did not have the funds to help everyone..." OR "We wish you luck in your future fundraising endeavors...", can feel like a knife in the heart. There is no worse feeling for a grant writer than working long hours with program managers to write a compelling case with solid measureables and then have it rejected in a five-line letter. Ouch.

It hurts and it's a rough scratch across your ego, but it doesn't spell complete disaster when you have a rejection letter fall on your desk. Well, it shouldn't spell D-I-S-A-S-T-E-R, if you have a plan for action. If the funder does have likeminded interests, don't give up and don't let them forget about you.

1. Have an upbeat, grateful and well-written thank you letter ready for your rejections. There is nothing more gracious than for a denied grant seeker to say "thank you".

2. Put the funder on your calendar for the following year.

3. If you have a relationship with the funder, ask for the chance to further discuss your denial whether via phone or email. Program officers WANT to find good organizations to partner with, but don't always have the time to learn about them in a meaningful way.

4. Share your feedback with your own program managers and leadership. A quick update through email or in a staff meeting can be appropriate. Don't let program managers feel like their hard work on the grant (on top of their "real" job) wasn't worth it---keep them motivated to try again!

5. Invite your funder for a site visit. This can be informal through an event or a regular tour that you already offer. However, rolling out a little red carpet for a private visit might be a better fit for funders who need one-on-one time. Know what makes your funder happy!

The bottom line is that there is no need to tuck your tail between your legs if you have a good funding fit. We are working in a challenging and ever-changing landscape of grantmaking. Being creative with your stewardship shouldn't be overlooked.

Try incorporating this type of action plan into your 2010 grant process and see what results you get! If you keep up with your relationship-building when times are tough, you'll be better prepared when the economy turns around!

~Cheers!