I am a big believer in peer-to-peer sharing and fundraising education. The following is taken from lessons taught by The Kaiser Institute. Perhaps some of the language is a bit euphoric, but the ideas stick. Building on the previous post, I think we can all be reminded to treat donors as friends and neighbors, not just pocketbooks...foundations included.
• Care about the person, not the dollar
• Enable people to become everything they have ever dreamed of
• Treat every relationship as equitable
• See things differently, a new mental vision
• Donors don't care what our needs are; we need to find the donors' "bliss" and translate into our needs
• Create space to open up conversation
• Be a good people developer; hear in them what they can't hear
• We must become the change we want to happen
• Think BIG, we miss great potential when we think so small
• The donors who have a vision make a difference
• Be creative in gift giving
• Shift Traditional Language (instead of steward, show gratitude; instead of prospect, good friend...)
Taken from "Understanding our Partners Lessons from The Kaiser Institute and Eddie Thompson".
~Cheers!
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